A week ago, one of the more popular YouTube organizations, Fine Bros Entertainment, run by brothers Benny and Rafi Fine, announced a new scheme to license out its React brand and video format on a ...

Electric Monster acquired React Media, whose popular YouTube franchises built around reaction videos include React and Try Not To.

Fine Brothers Entertainment have more than 20 million subscribers across their YouTube channels and generate over 150 million monthly views. The brothers are currently in production on “Sing It,” in ...