E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...

Roblox announced a new short-form video content application and an earnings increase for creators at its developers ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. The e.l.f. UP! experience on Roblox is gamifying the ...

Roblox (NYSE: RBLX) soared 595% from its 2022 lows, firmly establishing itself as a top-performing stock. Previously, we identified a bullish nesting structure originating from the $21.65 low. Now, ...