Models of Business Communication. Depending on the product or service a company offers, it seeks a communication style that contributes to its process and, therefore, overall success.

Some strategies prove their effectiveness across diverse industries. This is true of the PESO Model, which integrates paid, earned, shared and owned media to create powerful campaigns. Now, 10 ...

Communication models are quickly moving from a top-down approach to an oscillating top-to-bottom, bottom-to-top orientation. Hiring talented, highly motivated individuals in every position is now ...

advertisement 12-16-2022 WORK LIFE Leaders, this will help you actually communicate with your team In an age of over-communication, every company needs a clear plan.

Some communications teams are taking it upon themselves to create AI solutions tailored to their specific workflows. Why it matters: These tools automate a lot of the comms grunt work, creating more ...

Scientists modeled human-like communication skills and the transfer of knowledge between AIs — so they can teach each other to perform tasks without a huge amount of training data.

The purpose of this paper is to present a revised communication model that describes advertising by drawing upon its kinship with crafted text rather than with everyday speech. The model expands the ...

Hope College students majoring in communication can take a fast track to a master’s degree thanks to a new partnership between the college and Western Michigan University.