The Smadex CTV Guide dives deep into understanding this powerful channel. It explains the particularities of CTV, differentiating it from Over-The-Top (OTT) content and highlighting the unique ...

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘ Guide to the Programmatic Connected TV (CTV) Opportunity in ...

The rapid expansion of supply-side platforms (SSPs) is significantly transforming Connected TV (CTV) advertising, adding layers of complexity for media buyers. Leading platforms like Netflix and ...

Search Engine Land » Analytics & conversion » Master CTV advertising: A guide to launching your best campaigns Chat with SearchBot Please note that your conversations will be recorded. When it ...

With its new eBook, Orange 142's Emerging Channels Council provides marketers with a practical approach to CTV advertising, providing clear guidance on implementation, measurement, and ...

To reflect the great change sweeping the sector, IAB Europe released a new guide to ‘CTV Targeting and Measurement.’ The Drum digs out the vital points.

In a bid to highlight and address these barriers, Xandr has released its 2021 CTV Guide to provide platforms and brands across the globe with actionable advice on CTV advertising. Insights in the ...

As part of the rollout of the certification program, DoubleVerify published a guide titled “The ABCs of CTV” to provide more information about best practices for measuring CTV media quality and ...

According to The Big Shift 2025, 50% of Australian CTV viewers now rely on their TV’s home screen as the primary guide for what to watch.