An example of a behavior change theory that could work in pharmaceutical sales is the Transtheoretical Model also known as the “Stage of Change” model (Prochaska & DiClemente, 1983). The Stage of ...

A model for behaviour change: Behavioural outcomes: To ensure actions can be meaningful you need to start here and work backwards Mental processing: To determine current barriers and drivers of ...

Future Thinking launches behaviour change model UK — Future Thinking has launched a new approach to quantifying, predicting and explaining a person’s likelihood to change behaviour. The agency’s ...

“Challenge” agency Future Thinking has launched Behaviour Change Model (BCM), a new approach to quantify, predict and explain a consumer’s likelihood to change their current behaviour. BCM is a ...

To better understand how engagement with Tiny Happy People may lead to behaviour change, we spoke to psychologist Dr George Kitsaras, a specialist in Behaviour Science.

Practitioners use a range of interventions when working with someone to improve their health. Each intervention will usually involve one or more behaviour change techniques. However, there is a lack ...

Practitioners use a range of interventions when working with someone to improve their health. Each intervention will usually involve one or more behaviour change techniques. However, there is a lack ...