While the tools for building WebXR apps are designed to be familiar to web developers, many VR developers use game engine tools like Unity to build their apps.

Timoni West, the head of augmented and virtual reality at Unity, talks to WIRED about the future of XR.

Thanks to Unity's new XR Interaction Toolkit, developers don't need to reinvent the wheel for simple VR and AR interactions.

IDC forecasts that spending on AR/VR products and services will reach $27 billion this year, and the market is only growing from there. Parisi said Unity aims to support every platform in the space.