Ws model the effects of variety-seeking and marketing-mix variables on consumers' purchases of coffee using a nested logit model. We premise that on any given purchase occasion, the utilities of ...

Logit models have been widely used in marketing to predict brand choice and to make inference about the impact of marketing mix variables on these choices. Most researchers have followed the ...

The authors compare the application of two logit models for the analysis of qualitative marketing data. A weighted least squares logit model is compared with a maximum likelihood logit model different ...

Estimation of demand is at the heart of many recent studies that examine questions of market power, mergers, innovation, and valuation of new brands in differentiated-products markets. This paper ...