Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

After almost six years, the official "Roblox" account has decided to change its avatar, marking a significant shift in its brand image.

Roblox is launching its own take on video chat called Roblox Connect. The feature, which is set to launch later this year, lets you chat with other people as your avatar.

Roblox avatar and lantern: Star Awards 2025 looks that made us go 'huh?' Chantalle Ng, Chen Liping and Sheryl Ang's looks are among some outfits at Star Awards 2025 that left us scratching our heads.

Creating your avatar The avatar you create will be an online representation of your account; part of the fun in Roblox is acquiring cosmetics to jazz up the avatar's appearance.

Now, TikTok is filled with players using the new feature to make memes. Roblox is a platform where users can create and publish games, as well as play one another’s games using an avatar.

Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.