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The latest company to take a leap into the metaverse: Vans. The skateboarding shoe giant announced a partnership with video game Roblox on Vans World, an interactive experience where players can ...
The Vans World experience, including the brand’s featured skate shoes, was created by Vans in partnership with Roblox community developers The Gang Stockholm.
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Skateboarders and gamers alike are gearing up as Vans World 2 launches on Roblox, offering a fresh set of virtual thrills and skate challenges.
For all the skateboarders out there, Roblox Vans World is the ultimate virtual skateboarding experience.
Vans refreshes Roblox activation with ‘phygital’ maneuver Vans World 2 builds on a successful previous activation by the shoe brand and includes the virtual launch of a new shoe.
Vans World is the latest way Roblox has become a marketing platform to help companies reach 46 million kids a day.
Skateboarding footwear and apparel brand, Vans, has partnered with developer studio, The Gang, to create an immersive experience on Roblox called Vans World 2.
Christina Wootton, vice-president of brand partnerships for Roblox, added: “Vans is showcasing its commitment to empowering self-expression with Vans World.
The Vans World experience, including the brand’s featured skate shoes, was created by Vans in partnership with Roblox community developers The Gang Stockholm.
Vans is building off the success of its initial Roblox activation with the launch of Vans World 2, according to information shared with sister publication Marketing Dive. Visitors to the digital ...