Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon." In the ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

The team behind record-breaking Roblox game Adopt Me has branched out to create its own development studio, Uplift Games.

GIRLY To GOTH TRANSFORMATION! (ROBLOX)In today's video we did a transformation from Girly to Goth! Makeover time :D Can we get this video to 1,000 likes?!Road to 400k!! Don't forget to subscribe ...

Roblox has hired former Roku executive Louqman Parampath to help build out its advertising business, as the video-game platform bets on its lucrative young user base to draw marketing dollars.