Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

A video that is relatively short in length. Created for many reasons; for example, by influencers on social media as well as by commercial advertisers, a short-form video is generally no more than 60 ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, the digital advertising landscape has shifted with the rise of short-form ...