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Roblox is delivering on a long-promised feature that allows creators to sell physical merchandise in-game.

Roblox notes that creator studio Twin Atlas used Commerce APIs in their games to sell physical products and ended up seeing six-figure commerce revenue during the first few weeks.

Roblox, Shopify partner to sell physical products in the metaverse This is the first such partnership for Roblox, which plans to integrate with “various” e-commerce platforms in the future.

Roblox is about to let users sell custom-made avatar bodies and heads Roblox is offering a new way for creators to make money off the virtual goods they create.