But Roblox is primarily a building game, not a market simulation. The game is physics-based and encourages both building things out of virtual blocks, and using scripting to code how items behave.

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Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items in Roblox.

Based on the impressive numbers Roblox released in its Nov. 19 S-1, investors have several good reasons to consider searching for treasure in the company's own virtual worlds.

Most of these next-generation virtual worlds are still in private beta but already popular platforms like Roblox, Minecraft, and Fortnite are getting substantially more use than normal.

Roblox said that it has raised a whopper of a round of $92 million in funding for its social platform for user-generated games.

Whether or not these virtual worlds can bring in real revenue for brands in the near term is less decided by experts. Certainly, there is money being put into platforms like Roblox.

Paris Hilton‘s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on ...