OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and connection.

Roughly a year into the COVID-19 pandemic, Carolyn, a mother of six, finally capitulated to her kids’ begging. Her children wanted to join Roblox, a platform that allows users to create and host ...