The German fashion company has launched a Roblox experience in an effort to interest younger consumers in its denim-focused Hugo Blue line.

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

GameSpot may get a commission from retail offers. Roblox is one of the most popular games in the world, with more than 70 million daily active users. A portion of the game's popularity could be due to ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with sister publication Marketing Dive. The German fashion ...