Move over, Rihanna. Roblox will allow creators to sell merch in the game There’s a new way for users to buy digital items, too.

Roblox announced a series of changes at its developers conference, including ones that'll give creators more chances to earn money.

A Roblox creator earns up to $90,000 a month selling virtual items like $0.94 stud earrings and $1.24 fur hoods. He explains how he turned his passion for video games into cash.

Eurogamer talks to Roblox Studio head Stefano Corazza about the team's new AI-powered creation tools: Texture Generator and Avatar Auto Setup.