As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were part ...

Roblox has become incredibly popular over the years with user-created content that is purchasable using the in-game currency 'Robux,' helping to spur it on. Most items sold during the Gucci Garden ...

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were part ...

MILAN (AP) — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. MILAN (AP) — Anyone whose virtual alter ego ...

The metaverse is making room for Gucci with a virtual iteration of its interactive Florence-based Gucci Garden on the global gaming platform Roblox. Synchronously with the opening of the House’s Gucci ...

MILAN (AP) — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only ...

The metaverse has arrived. At least, that’s what companies like Roblox believe, whose users generate content and continue to build inside of the Roblox platform. Roblox wants to be more than a game ...