Roblox makes as much money as the GDP of some small countries, and the company behind the popular game and creation platform has announced a new option for creators to monetise - subscriptions.

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play.

Roblox will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on Friday.

Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform.