Roblox has partneed with music event promoter Insomniac to create electronic music festivals for its platform. The companies plan to create the “world’s largest dance music festival, Electric ...

With artists like Ava Max jumping on board, Roblox is trying to turn into a major virtual music venue, competing with the likes of Fortnite, TikTok, and Minecraft.

Maybelline New York debuts virtual beauty, music experience on Roblox Brands and retailers are flocking to the online game platform to create virtual worlds filled with digital replicas of their ...