Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

In October 2021, Chipotle released its own Roblox game, called Chipotle Boorito Maze, in a Halloween-themed event that gifted free burritos to the first 30,000 visiting players for four days.

Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

Chipotle Went on Roblox to Find Out Businesses are creating metaverse experiences to engage with their customers, but there isn't a clear set of instructions on how to do it.

Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

IRATE Roblox gamers blame Chipotle’s virtual Halloween-themed burrito promotion as the root cause of a global outage that has disconnected millions. Since the platform boasting more than 20 m… ...

Chipotle Boorito 2021 has changed again amid COVID-19. To get a $5 Halloween meal, you need to order online and there's a contest for free codes.

ROBLOX has rubbished claims the Chipotle partnership brought the game down after fans accused the burrito chain of causing the global server outage. More than three million users were disconnected … ...

Chipotle’s Boorito deal is back for 2021 with two offers, including a new virtual experience that could score you free burritos and bowls before Halloween.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.