Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

After almost six years, the official "Roblox" account has decided to change its avatar, marking a significant shift in its brand image.

ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is designed and ...