After almost six years, the official "Roblox" account has decided to change its avatar, marking a significant shift in its brand image.

Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.

ROBLOX fans have seen a surprise Doctor Who event go live, offering a tonne of free items based on the iconic BBC show that you can kit your avatar with.

Roblox has been doing this in their own way for a long time, and now, its latest celebrity “endorsement” is dropping today. The celebrity they got? The Weeknd.