After almost six years, the official "Roblox" account has decided to change its avatar, marking a significant shift in its brand image.

A Roblox assignment on Glow Up was a natural fit, Winnie says, because Roblox users enjoy experimenting with their appearance through their avatars.

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Roblox will offer layered clothing and facial gestures for more realistic avatars The company announced the experimental features at its annual developer conference.