The NFL, Intuit and GameFam are partnering to bring a virtual Super Bowl concert to Roblox ahead of the real event.

The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.

The NFL announced plans for the Saweetie Super Bowl Concert, set to debut Friday, Feb. 10, exclusively in the Roblox virtual-world game platform.