Part 1 of this 3-part series described how a model-driven development process and virtual prototyping tools help address the challenges of implementing a DFSS methodology in a complex automotive ...

Speed matters in modern product development. Companies cannot wait months to test an idea. They need fast validation, quick design changes, and efficient production planning. This is where the Rapid ...

Part 1 of this 3-part series described how a model-driven development process and virtual prototyping tools help address the challenges of implementing a DFSS methodology in a complex automotive ...

A new process used to update the Chevrolet Malibu for the 2014 model sounds more like the plot of a sci-fi movie than anything tied to designing cars. To refresh the Malibu’s interior and exterior, ...

Prototyping and design processes form the cornerstone of innovative product development, facilitating the transformation of conceptual ideas into tangible, testable models. Recent advancements have ...

A critical phase during product design and development is verification of your design. Design verification can be attained either by simulation or prototyping. Prototyping is usually the preferred ...

Ryan Gray is co-founder and CEO of SGW Designworks, a full-service product development and engineering firm featured in The Lean Startup. When developing industrial and consumer products, my team ...