2019 年 3 月，耐克和 Roblox 在 「Nike Air Max Day」 合作，推出了独家「虚拟物品包」；2019 年 5 月，耐克与 在线游戏 Fortnite （堡垒之夜）合作，通过 ...

周四，耐克在Roblox上发布了一个定制的世界，这个世界是根据耐克全球总部设计的。 这家运动服装巨头分享了虚拟世界的许多方面。 首先，任何人都可以免费参观和体验Nikeland; 它还允许离线移动在游戏中转换 (玩家可以使用他们的移动设备和身体进行跳远)。 玩家还可以参与标签、躲避球和“地板 ...

Roblox (Nike) Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland.

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue.

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.

Nike’s Air Max line has turned 34 years old. To mark the moment, the sportswear brand has enlisted a bunch of kids to build its presence in online gaming platform Roblox.

The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital "NIKELAND" on the Roblox gaming platform. The video ...

Nike has teamed up with Roblox to create their virtual Nikeland world, where players can compete with friends in various mini-games and activities.

Nov 18 (Reuters) - Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the "metaverse".

Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp , becoming one of the first big brands to enter the "metaverse".