The experience encouraging players to get active comes after Nike filed trademarks for names and logos to be used in virtual reality.

Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland. In its ...

The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Metaverse, a buzzword in the tech industry after ...

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox.

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue.

Nov 18 (Reuters) - Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the "metaverse".

Welcome to Nikeland. Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world ...

Nike creates own metaverse on Roblox The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox.

Nike has teamed up with Roblox to create their virtual Nikeland world, where players can compete with friends in various mini-games and activities.

21m people have now visited Nike’s Roblox store. Here’s how to do metaverse commerce right By Chris Sutcliffe, Senior reporter September 22, 2022 | 7 min read Listen to article 4 min ...