Players can participate in car races and customize their supercars in Roblox NASCAR Speed Hub. Additionally, they must win races to climb the game's global leaderboards.

Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.

One of Roblox's unique features is the ability for users to create and sell their own virtual items, including accessories and clothing, through the Roblox UGC (user-generated content) marketplace.