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In Barbie's world on Roblox, players can build their own dream houses and customize their avatars by mixing and matching exclusive fashion items and accessories.
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Gamefam CEO on ‘Roblox' and ‘Fortnite' Brand-Building for ‘Barbie ...
Gamefam CEO Joe Ferencz’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “Roblox,” “Fortnite” and “Minecraft ...
Mattel's Barbie has partnered up with Forever 21 to release a virtual collection on Roblox.
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