If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB). Perhaps you’re unsure of how to get started or how to value ...

There's a lot going on in these formulaic conditional rules in Microsoft Excel that highlight the smallest and largest values within a period of years.

Notice that the left side of the pattern begins in November 2012, after a 60% rally off the lows. This is positive because proper cup and handle patterns should not form at or near 52-week lows ...