Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

By integrating with Google's ad infrastructure, Roblox becomes accessible to millions of advertisers who are already using Google Ads.

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Google and Roblox teamed up for a weird game to teach kids internet safety. It’s called Be Internet Awesome World and ignores the many complaints about child safety levied at Roblox.

Roblox (RBLX) shares rose in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (GOOG) (GOOGL). Read for more.