E.l.f. Beauty is selling real-life beauty products on the online gaming platform Roblox, the retailer said Monday, sending its shares higher.

Building on the internet’s love for the Swedish furniture store, Ikea is looking to hire workers for its forthcoming Roblox virtual outpost online. It pays real money, not Robux—as long as you ...

IKEA has put a new spin on remote working, seeking 10 real-life staff to work in its Roblox virtual store that opens on June 24, and becoming the first brand to offer paid work on the platform, it ...

In another eyes.lips.first, e.l.f. will be giving away over one million user-generated content (UGC) items free in the e.l.f. UP! experience, starting with 10 unique items on launch, inspired by e ...

But the delivery company Shipt has a game with Roblox that the company says will exchange the stress of back-to-school shopping for a simulated experience parents and their kids can enjoy.

E.l.f. Beauty is known for making viral, lower-priced makeup products and promoting them on platforms like TikTok and Roblox.

OAKLAND, Calif.-- (BUSINESS WIRE)--e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication and ...