Roblox is a game that is entirely sold on the ability for players to unleash and share their creativity, and to experience what other players have to make as well.

Zander Brumbaugh discovered Roblox when he was 12. Quickly, he went from playing on the platform to creating his own user-generated content and games.

Roblox launches its first generative AI game creation tools The Code Assist and Material Generator betas hope to make game creation less tedious.