After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way. That’s the good news. The obstacle is that most companies and brands ...

Big Data technologies are bringing about an industrial revolution, offering novel solutions in managing, analyzing, and making use of the ocean of information created ...

Hype, coupled with action, surrounds big data as organizations transition to culture leveraging data and analytics for increased revenue, efficiency Hype continues to surround big data analytics. But ...

For leaders looking to take on this kind of change, my advice is simple. Create space for collaboration, keep the ...

In an era where data-driven decision-making reigns supreme, the construction industry is amidst a transformative wave fueled by the power of big data. As technology continues to reshape various ...

Big data is revolutionizing basketball in terms of how the game is played, consumed, and even experienced. Many changes have been brought about by data analytics, which has revolutionized how scouts ...

Isotopes, co-founded by Arun Murthy, launched a sophisticated analytics agent. Arun was one of the creators of Hadoop who ...

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

The United States Healthcare industry generates a tremendous volume of data every day. This includes everything from Electronic Health Records (EHR) to medical imaging to genomic sequencing. All this ...

The multi-year partnership will see the media giant tap into the firm's advanced audience capabilities and continue to use its Big Data + Panel ...

As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and ...