A 'SpongeBob SquarePants' game will launch on Roblox for the first time through a deal between Paramount and Gamefam.

Roblox players like simulator games since they can pretend to be in their fantasy world, where they can virtually live and have fun whenever they desire.

Gamefam is a global company that makes Roblox, Minecraft, and Fortnite games and content — typically for major brands like Sonic the Hedgehog, the NFL, Hot Wheels, and plenty more.