Facebook has been marginally successful in eating into TV ad budgets with its super-targeted but mostly direct-response ads. Now, the social network is taking a more straightforward approach to ...

Facebook's announcement to price ads based on relevancy is a wake-up call to the TV industry: Ad pricing needs to change, Brian Sheehan writes.

Facebook's new ad promises to better protect users. On Wednesday, American TV viewers, including fans watching the NBA Playoffs, caught the launch of a major national advertising campaign from ...

Facebook has released new research showing that people visit its apps during commercial breaks in TV shows. That's worrying for TV advertisers ...

Facebook claims 42 joint TV/ad campaigns yielded a 19% total increase in targeted reach relative to TV-only campaigns, and were twice as likely to hit their target audience.

Facebook's vice president of ads described a simple picture of how advertising works on the platform. The reality is far more complicated.

Facebook launched a television ad series recently that does not showcase any product for sale or new feature on its platforms. Instead, Facebook wants TV viewers to meet an employee named Jack.