Facebook is introducing new ad targeting options for app developers that can reach users of the social network based on their in-app activity.

Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI With costs and competition rising, marketers will need to adapt their approach to optimize mobile ad investments beyond the ...

Google's app-install advertising has generated 3 billion installs. This is 50% higher than the 2 billion app installs that Google reported last May.

Facebook is bringing its autoplay video app install ads to desktop after rolling them out on mobile last December.

It's clear that app install ads are a critically important part of Facebook's ad revenue stream. Facebook won't say just how important it is - which likely means it's a lot.

Facebook app install ads were the star of Facebook's earnings call today. Sheryl Sandberg said 3800 developers, including 40% of the top 100 iOS app developers, used the ads to drive over 25 ...

Facebook's mobile ad install product now has 8,400 active advertisers, compared to 3,800 advertisers last quarter.