Excel’s Analysis ToolPak allows users to do a wide variety of more advanced data analysis. One function it offers is a tool that can quickly calculate a series of basic descriptive statistics for a ...

These data analysis methods build on each other like tiers of a wedding cake. Descriptive Data Analysis Descriptive statistics tell you what is in the data you’ve gathered.

Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.