AI search is growing fast, but that hasn't translated into traffic or sales. Organic search remains critical for conversions ...

Context, not content, now drives AI visibility, making structured data the strategic data layer every enterprise must ...

New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.

Behavioral data helps us understand what drives users to a search, where they carry it out, and what points of friction might ...

OpenAI's in-house tools have real-time answering blind spots. The company's solution could be to patch it with Google's search index.

The current slate of AI search engines and browsers has not made a material dent in Google's market share. While ChatGPT, ...