Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.

In the Chipotle Boorito Maze experience, Chipotle will make 120,000 free burritos available* and offer access to new virtual Halloween costumes and exclusive Roblox items.

Roblox offers a potentially more engaging experience than past campaigns, with a prize-filled maze and opportunities to wear virtual, Chipotle-themed costumes like Chip Bag Ghost, Burrito Mummy, Spicy ...

Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

Just over one year ago (in October 2021), the multinational restaurant giant made its debut with the launch of the Chipotle Boorito Maze – a Halloween-themed virtual restaurant – on Roblox.