Chipotle Mexican Grill has today announced its 21st year of Boorito, a fan-favourite Halloween event, will be celebrated in Roblox. It is the first restaurant brand to open a virtual location there.

Chipotle announced Tuesday that it will open a virtual location on Roblox later this week, where fans can get a code for a real-life free burrito.

In the Chipotle Boorito Maze experience, Chipotle will make 120,000 free burritos available* and offer access to new virtual Halloween costumes and exclusive Roblox items.

Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and ...

The fast-casual chain is offering a free "boorito" to customers who show up at their Roblox restaurant dressed in virtual Halloween costumes.

Chipotle Went on Roblox to Find Out Businesses are creating metaverse experiences to engage with their customers, but there isn't a clear set of instructions on how to do it.

On Cinco de Mayo, Chipotle's new "Ingredient Quest" gaming experience will task fans with finding and collecting virtual cards featuring Chipotle's 53 real ingredients throughout the Burrito ...