Players will soon be able to choose to watch ads to unlock rewards in Roblox games.

Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already rich ecosystem.

Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, offering new monetization options for creators.

Advertisers also have a favorable view of rewarded video, according to Latham, which will help Roblox attract demand. Rewarded video offers a more standardized ad experience compared to some of Roblox ...

With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.

The excitement around Grow a Garden has already helped Roblox's stock more than double this year. Since January, it's up ...

Roblox is trying to push hard with its ads in 2025, but it's coming at the cost of the creator studios that make the game great.