CAPI integrations have moved from a nice-to-have to a necessity. Now they’re laying the groundwork for an outcomes-driven ad ...

(It’s worth pointing out that the Conversion API is a different product than Facebook’s conversion lift studies tool, which measures the incrementality of Facebook ads, and was recently the source of ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate ...